Google AdWords™: Foundation (Second Edition)

In this course, you will implement Google AdWords and create ad campaigns to target specific audiences with advanced AdWords features. You will then analyze and optimize campaign performance. In this course, you will: Create a Google AdWords account. Create ad campaigns. Optimize keywords. Write ads in Google AdWords. Analyze and report campaign performance. Manage bidding and budgets.
 

This course is designed for marketing professionals with basic end-user computing skills who will create and manage search ads, run pay-per-click search campaigns, and optimize and report on those campaigns with Google AdWords.
 

To ensure your success in this course, you should have experience with using a web browser and productivity software (such as Microsoft Office or Google Docs). You can obtain this level of skill and knowledge by taking the following Logical Operations courses: Using Microsoft® Windows® 10 Any or all of the courses in the Microsoft® 2010, 2013, or 2016 curriculum
 

Lesson 1: Creating a Google AdWords Account Topic A: Create and Navigate the Google AdWords Account Structure Topic B: Configure and Manage Account Alerts, Announcements, and Notifications Lesson 2: Creating Ad Campaigns Topic A: Plan an AdWords Campaign Topic B: Create Campaigns and Configure Campaign Settings Topic C: Create and Configure Ad Groups, Ads, and Keywords Lesson 3: Optimizing Keywords Topic A: Select Keywords in AdWords Topic B: Research Keywords with the Google Keyword Planner Topic C: Research Keywords Online Topic D: Configure Ad Groups and Keywords Lesson 4: Writing Ads in Google AdWords Topic A: Review Google Ad Policies Topic B: Write High-Quality AdWords Ads Lesson 5: Analyzing and Reporting Campaign Performance Topic A: Review Your Campaign and Adjust Settings Topic B: Analyze and Optimize Ads Topic C: Create Reports in AdWords Lesson 6: Managing Bidding and Budgets Topic A: Set and Manage Bids Topic B: Set and Manage Budgets