Google AdWords™ Exam Preparation: Fundamentals and Search Advertising (Second Edition)

In this course, you will implement Google AdWords and create ad campaigns to target specific audiences with advanced AdWords features. You will then analyze and optimize campaign performance. In this course, you will: Create a Google AdWords account. Create ad campaigns. Optimize keywords. Write ads in Google AdWords. Analyze and report campaign performance. Manage bidding and budgets. Configure language and location targeting. Enhance campaigns with ad extensions. Create a Display Network campaign. Implement advanced AdWords features. Measure campaign performance. Optimize AdWords campaigns for conversions. Optimize campaigns. Manage AdWords with AdWords Editor. Utilize AdWords Manager accounts and the AdWords API.
 

This course is designed for marketing professionals with basic end-user computing skills who will create and manage search ads, run pay-per-click search campaigns, and optimize and report on those campaigns with Google AdWords.
 

To ensure your success in this course, you should have experience with using a web browser and productivity software (such as Microsoft Office or Google Docs). You can obtain this level of skill and knowledge by taking the following Logical Operations courses: Using Microsoft® Windows® 10 Any or all of the courses in the Microsoft® 2010, 2013, or 2016 curriculum
 

Lesson 1: Creating a Google AdWords Account Topic A: Create and Navigate the Google AdWords Account Structure Topic B: Configure and Manage Account Alerts, Announcements, and Notifications Lesson 2: Creating Ad Campaigns Topic A: Plan an AdWords Campaign Topic B: Create Campaigns and Configure Campaign Settings Topic C: Create and Configure Ad Groups, Ads, and Keywords Lesson 3: Optimizing Keywords Topic A: Select Keywords in AdWords Topic B: Research Keywords with the Google Keyword Planner Topic C: Research Keywords Online Topic D: Configure Ad Groups and Keywords Lesson 4: Writing Ads in Google AdWords Topic A: Review Google Ad Policies Topic B: Write High-Quality AdWords Ads Lesson 5: Analyzing and Reporting Campaign Performance Topic A: Review Your Campaign and Adjust Settings Topic B: Analyze and Optimize Ads Topic C: Create Reports in AdWords Lesson 6: Managing Bidding and Budgets Topic A: Set and Manage Bids Topic B: Set and Manage Budgets Lesson 7: Configuring Language and Location Targeting Topic A: Configure Language Targeting Topic B: Configure Location Targeting Lesson 8: Enhancing Campaigns with Ad Extensions Topic A: Create Ads with Extensions That Provide Information Topic B: Create Ads with Extensions That Drive Action Topic C: Create Ads with Automated Extensions Lesson 9: Creating a Display Network Campaign Topic A: Plan and Create a Display Network Campaign Topic B: Target by Audience, Topic, and Demographics Topic C: Target Campaigns by Device Type Topic D: Create a Responsive Ad Lesson 10: Implementing Advanced AdWords Features Topic A: Optimize Ad Delivery Topic B: Create Dynamic Ads Topic C: Implement Keyword Insertion Topic D: Implement Campaign Drafts and Experiments Topic E: Configure Conversion Tracking Lesson 11: Measuring Campaign Performance Topic A: Link AdWords to Google Analytics Topic B: Measure AdWords Campaign Success Topic C: Analyze Campaign Performance in AdWords Lesson 12: Optimizing AdWords Campaigns for Conversions Topic A: Track Conversions Topic B: Optimize Campaign Configuration for Conversions Lesson 13: Optimizing Campaigns Topic A: Optimize Landing Pages for Quality Score Topic B: Optimize Bidding Performance Topic C: Optimize Budgets Topic D: Automate AdWords Campaign Using Rules Lesson 14: Managing AdWords with AdWords Editor Topic A: Set Up and Configure AdWords Editor Topic B: Import and Analyze Data Lesson 15: Utilizing AdWords Manager Accounts and the AdWords API Topic A: Manage Clients with AdWords Manager Accounts Topic B: Use the AdWords API Appendix A: Google AdWords Certified Professional Exam Mappings