Close
Contact Us info@learnquest.com

??WelcomeName??
??WelcomeName??
« Important Announcement » Contact Us 877-206-0106 | USA Flag
Close
Close
Close
photo

Thank you for your interest in LearnQuest.

Your request is being processed and LearnQuest or a LearnQuest-Authorized Training Provider will be in touch with you shortly.

photo

Thank you for your interest in Private Training.

We look forward to helping you develop the perfect training solution to help you meet your company's goals.

For immediate assistance, speak with one of our representatives using the chat module below. Otherwise, LearnQuest or a LearnQuest-Authorized Training Provider will be in touch with you shortly.

Close
photo

Thank you for your interest in LearnQuest!

Now, you will be able to stay up-to-date on our latest course offerings, promotions, and training discounts. Watch your inbox for upcoming special offers.

title

Date: xxx

Location: xxx

Time: xxx

Price: xxx

Please take a moment to fill out this form. We will get back to you as soon as possible.

All fields marked with an asterisk (*) are mandatory.

Google AdWords™ Exam Preparation: Fundamentals and Search Advertising (Second Edition)

Price
1,785 USD
3 Days
LO-095020
Classroom Training, Online Training
Google Cloud Partner Logo

AWS Training Pass

Take advantage of flexible training options with the AWS Training Pass and get Authorized AWS Training for a full year.

Learn More

Prices reflect a 22.5% discount for IBM employees (wherever applicable).
Prices reflect a 24% discount for Kyndryl employees (wherever applicable).
Prices reflect the Accenture employee discount.
Prices shown are the special AWS Partner Prices.
Prices reflect the Capgemini employee discount.
Prices reflect the UPS employee discount.
Prices reflect the ??democompanyname?? employee discount.
GSA Private/Onsite Price: ??gsa-private-price??
For GSA pricing, please go to GSA Advantage.
 

Class Schedule

Delivery Formats

Sort results

Filter Classes

Guaranteed to Run

Modality

Location

Language

Date

  • Date: 22-Jul-2024 to 24-Jul-2024
    Time: 9AM - 5PM US Eastern
    Location: Virtual
    Language: English
    Delivered by: LearnQuest
    Price: 1,785 USD
  • Date: 19-Aug-2024 to 21-Aug-2024
    Time: 9AM - 5PM US Eastern
    Location: Virtual
    Language: English
    Delivered by: LearnQuest
    Price: 1,785 USD
  • Date: 16-Sep-2024 to 18-Sep-2024
    Time: 9AM - 5PM US Eastern
    Location: Virtual
    Language: English
    Delivered by: LearnQuest
    Price: 1,785 USD
  • Date: 14-Oct-2024 to 16-Oct-2024
    Time: 9AM - 5PM US Eastern
    Location: Virtual
    Language: English
    Delivered by: LearnQuest
    Price: 1,785 USD
  • Date: 11-Nov-2024 to 13-Nov-2024
    Time: 9AM - 5PM US Eastern
    Location: Virtual
    Language: English
    Delivered by: LearnQuest
    Price: 1,785 USD
  • Date: 9-Dec-2024 to 11-Dec-2024
    Time: 9AM - 5PM US Eastern
    Location: Virtual
    Language: English
    Delivered by: LearnQuest
    Price: 1,785 USD
  • Date: 6-Jan-2025 to 8-Jan-2025
    Time: 9AM - 5PM US Eastern
    Location: Virtual
    Language: English
    Delivered by: LearnQuest
    Price: 1,785 USD
  • Date: 3-Feb-2025 to 5-Feb-2025
    Time: 9AM - 5PM US Eastern
    Location: Virtual
    Language: English
    Delivered by: LearnQuest
    Price: 1,785 USD
  • Date: 3-Mar-2025 to 5-Mar-2025
    Time: 9AM - 5PM US Eastern
    Location: Virtual
    Language: English
    Delivered by: LearnQuest
    Price: 1,785 USD
View Global Schedule

Course Description

Overview

In today's technologically connected society, people have access to information almost everywhere they go on a variety of devices. All strong marketing campaigns should incorporate some form of search engine advertising. Google AdWords™ is a search engine advertising tool that allows individuals and organizations to advertise on the Internet. Google AdWords is the most popular search engine advertising tool and operates on the largest connected set of networks, Google's networks. Google AdWords is simple to start using, but is difficult to master. AdWords campaigns have many components that must work together well to create an effective ad campaign. Managing an AdWords campaign involves constant monitoring, analysis, and refinement to improve campaign performance. In this course, you'll create a Google AdWords account and an AdWords campaign. You'll create both text and image ads, and target campaigns to specific audience segments by using advanced AdWords features. You'll refine and optimize all aspects of your AdWords campaigns from ads, to keywords, to bidding, to budgets. You'll also use advanced tools to manage AdWords accounts and data.
This course is designed for individuals who are seeking the Google AdWords certification and who want to prepare for the Google AdWords Fundamentals and Google Search Advertising exams.


 

Objectives

In this course, you will implement Google AdWords and create ad campaigns to target specific audiences with advanced AdWords features. You will then analyze and optimize campaign performance. In this course, you will: Create a Google AdWords account. Create ad campaigns. Optimize keywords. Write ads in Google AdWords. Analyze and report campaign performance. Manage bidding and budgets. Configure language and location targeting. Enhance campaigns with ad extensions. Create a Display Network campaign. Implement advanced AdWords features. Measure campaign performance. Optimize AdWords campaigns for conversions. Optimize campaigns. Manage AdWords with AdWords Editor. Utilize AdWords Manager accounts and the AdWords API.
 

Audience

This course is designed for marketing professionals with basic end-user computing skills who will create and manage search ads, run pay-per-click search campaigns, and optimize and report on those campaigns with Google AdWords.
 

Prerequisites

    To ensure your success in this course, you should have experience with using a web browser and productivity software (such as Microsoft Office or Google Docs). You can obtain this level of skill and knowledge by taking the following Logical Operations courses: Using Microsoft® Windows® 10 Any or all of the courses in the Microsoft® 2010, 2013, or 2016 curriculum
     

Topics

Lesson 1: Creating a Google AdWords Account Topic A: Create and Navigate the Google AdWords Account Structure Topic B: Configure and Manage Account Alerts, Announcements, and Notifications Lesson 2: Creating Ad Campaigns Topic A: Plan an AdWords Campaign Topic B: Create Campaigns and Configure Campaign Settings Topic C: Create and Configure Ad Groups, Ads, and Keywords Lesson 3: Optimizing Keywords Topic A: Select Keywords in AdWords Topic B: Research Keywords with the Google Keyword Planner Topic C: Research Keywords Online Topic D: Configure Ad Groups and Keywords Lesson 4: Writing Ads in Google AdWords Topic A: Review Google Ad Policies Topic B: Write High-Quality AdWords Ads Lesson 5: Analyzing and Reporting Campaign Performance Topic A: Review Your Campaign and Adjust Settings Topic B: Analyze and Optimize Ads Topic C: Create Reports in AdWords Lesson 6: Managing Bidding and Budgets Topic A: Set and Manage Bids Topic B: Set and Manage Budgets Lesson 7: Configuring Language and Location Targeting Topic A: Configure Language Targeting Topic B: Configure Location Targeting Lesson 8: Enhancing Campaigns with Ad Extensions Topic A: Create Ads with Extensions That Provide Information Topic B: Create Ads with Extensions That Drive Action Topic C: Create Ads with Automated Extensions Lesson 9: Creating a Display Network Campaign Topic A: Plan and Create a Display Network Campaign Topic B: Target by Audience, Topic, and Demographics Topic C: Target Campaigns by Device Type Topic D: Create a Responsive Ad Lesson 10: Implementing Advanced AdWords Features Topic A: Optimize Ad Delivery Topic B: Create Dynamic Ads Topic C: Implement Keyword Insertion Topic D: Implement Campaign Drafts and Experiments Topic E: Configure Conversion Tracking Lesson 11: Measuring Campaign Performance Topic A: Link AdWords to Google Analytics Topic B: Measure AdWords Campaign Success Topic C: Analyze Campaign Performance in AdWords Lesson 12: Optimizing AdWords Campaigns for Conversions Topic A: Track Conversions Topic B: Optimize Campaign Configuration for Conversions Lesson 13: Optimizing Campaigns Topic A: Optimize Landing Pages for Quality Score Topic B: Optimize Bidding Performance Topic C: Optimize Budgets Topic D: Automate AdWords Campaign Using Rules Lesson 14: Managing AdWords with AdWords Editor Topic A: Set Up and Configure AdWords Editor Topic B: Import and Analyze Data Lesson 15: Utilizing AdWords Manager Accounts and the AdWords API Topic A: Manage Clients with AdWords Manager Accounts Topic B: Use the AdWords API Appendix A: Google AdWords Certified Professional Exam Mappings
 
2023 Top 20 Training Industry Company - IT Training

Need Help?

Call us at 877-206-0106 or e-mail us at info@learnquest.com

Personalized Solutions

Need a personalized solution for your Training? Contact us, and one of our training advisors will help you find the best solution.

Contact Us

Need Help?

Do you have a question about the courses, instruction, or materials covered? Do you need help finding which course is best for you? We are here to help!

Talk to us

20% Off All Project Management Training Courses

Maximize project efficiency and profitability across the board.

PROMO CODE: PROJECT20
VALID THROUGH JUNE 30, 2024

20% Off All AI Training Courses

IBM TechXchange Conference 2024

October 21-24 | Mandalay Bay, Las Vegas

Save $127 with Code: TECHXCHANGE10

Offer Expires June 30, 2024

Self-Paced Training Info

Learn at your own pace with anytime, anywhere training

  • Same in-demand topics as instructor-led public and private classes.
  • Standalone learning or supplemental reinforcement.
  • e-Learning content varies by course and technology.
  • View the Self-Paced version of this outline and what is included in the SPVC course.
  • Learn more about e-Learning

Course Added To Shopping Cart

bla

bla

bla

bla

bla

bla

Self-Paced Training Terms & Conditions

??spvc-wbt-warning??
??group-training-form-area??
??how-can-we-help-you-area??
??personalized-form-area??
??request-quote-area??

Sorry, there are no classes that meet your criteria.

Please contact us to schedule a class.
Close

self-paced
STOP! Before You Leave

Save 0% on this course!

Take advantage of our online-only offer & save 0% on any course !

Promo Code skip0 will be applied to your registration

Close
Nothing yet
here's the message from the cart

To view the cart, you can click "View Cart" on the right side of the heading on each page
Add to cart clicker.

Purchase Information

??elearning-coursenumber?? ??coursename??
View Cart

Need more Information?

Speak with our training specialists to continue your learning journey.

 

Delivery Formats

Close

By submitting this form, I agree to LearnQuest's Terms and Conditions

heres the new schedule
This website uses third-party profiling cookies to provide services in line with the preferences you reveal while browsing the Website. By continuing to browse this Website, you consent to the use of these cookies. If you wish to object such processing, please read the instructions described in our Privacy Policy.
Your use of this LearnQuest site affirms your consent to our use of session and persistent cookies to track how you use our website.