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Google AdWords™ Exam Preparation: Fundamentals and Search Advertising (Second Edition)

Price
1,785 USD
3 Days
LO-095020
Classroom Training, Online Training
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  • Date: 3-Feb-2025 to 5-Feb-2025
    Time: 9AM - 5PM US Eastern
    Location: Virtual
    Language: English
    Delivered by: LearnQuest
    Price: 1,785 USD
  • Date: 3-Mar-2025 to 5-Mar-2025
    Time: 9AM - 5PM US Eastern
    Location: Virtual
    Language: English
    Delivered by: LearnQuest
    Price: 1,785 USD
  • Date: 31-Mar-2025 to 2-Apr-2025
    Time: 9AM - 5PM US Eastern
    Location: Virtual
    Language: English
    Delivered by: LearnQuest
    Price: 1,785 USD
  • Date: 28-Apr-2025 to 30-Apr-2025
    Time: 9AM - 5PM US Eastern
    Location: Virtual
    Language: English
    Delivered by: LearnQuest
    Price: 1,785 USD
  • Date: 23-Jun-2025 to 25-Jun-2025
    Time: 9AM - 5PM US Eastern
    Location: Virtual
    Language: English
    Delivered by: LearnQuest
    Price: 1,785 USD
  • Date: 21-Jul-2025 to 23-Jul-2025
    Time: 9AM - 5PM US Eastern
    Location: Virtual
    Language: English
    Delivered by: LearnQuest
    Price: 1,785 USD
  • Date: 18-Aug-2025 to 20-Aug-2025
    Time: 9AM - 5PM US Eastern
    Location: Virtual
    Language: English
    Delivered by: LearnQuest
    Price: 1,785 USD
  • Date: 15-Sep-2025 to 17-Sep-2025
    Time: 9AM - 5PM US Eastern
    Location: Virtual
    Language: English
    Delivered by: LearnQuest
    Price: 1,785 USD
View Global Schedule

Course Description

Overview

In today's technologically connected society, people have access to information almost everywhere they go on a variety of devices. All strong marketing campaigns should incorporate some form of search engine advertising. Google AdWords™ is a search engine advertising tool that allows individuals and organizations to advertise on the Internet. Google AdWords is the most popular search engine advertising tool and operates on the largest connected set of networks, Google's networks. Google AdWords is simple to start using, but is difficult to master. AdWords campaigns have many components that must work together well to create an effective ad campaign. Managing an AdWords campaign involves constant monitoring, analysis, and refinement to improve campaign performance. In this course, you'll create a Google AdWords account and an AdWords campaign. You'll create both text and image ads, and target campaigns to specific audience segments by using advanced AdWords features. You'll refine and optimize all aspects of your AdWords campaigns from ads, to keywords, to bidding, to budgets. You'll also use advanced tools to manage AdWords accounts and data.

This course is designed for individuals who are seeking the Google AdWords certification and who want to prepare for the Google AdWords Fundamentals and Google Search Advertising exams.
 

Objectives

In this course, you will implement Google AdWords and create ad campaigns to target specific audiences with advanced AdWords features. You will then analyze and optimize campaign performance. In this course, you will:
  • Create a Google AdWords account.
  • Create ad campaigns.
  • Optimize keywords.
  • Write ads in Google AdWords.
  • Analyze and report campaign performance.
  • Manage bidding and budgets.
  • Configure language and location targeting.
  • Enhance campaigns with ad extensions.
  • Create a Display Network campaign.
  • Implement advanced AdWords features.
  • Measure campaign performance.
  • Optimize AdWords campaigns for conversions.
  • Optimize campaigns.
  • Manage AdWords with AdWords Editor.
  • Utilize AdWords Manager accounts and the AdWords API.

Audience

This course is designed for marketing professionals with basic end-user computing skills who will create and manage search ads, run pay-per-click search campaigns, and optimize and report on those campaigns with Google AdWords.
 

Prerequisites

    To ensure your success in this course, you should have experience with using a web browser and productivity software (such as Microsoft Office or Google Docs). You can obtain this level of skill and knowledge by taking the following Logical Operations courses:
    • Using Microsoft® Windows® 10
    • Any or all of the courses in the Microsoft® 2010, 2013, or 2016 curriculum

Topics

Lesson 1: Creating a Google AdWords Account
  • Topic A: Create and Navigate the Google AdWords Account Structure
  • Topic B: Configure and Manage Account Alerts, Announcements, and Notifications
Lesson 2: Creating Ad Campaigns
  • Topic A: Plan an AdWords Campaign
  • Topic B: Create Campaigns and Configure Campaign Settings
  • Topic C: Create and Configure Ad Groups, Ads, and Keywords
Lesson 3: Optimizing Keywords
  • Topic A: Select Keywords in AdWords
  • Topic B: Research Keywords with the Google Keyword Planner
  • Topic C: Research Keywords Online
  • Topic D: Configure Ad Groups and Keywords
Lesson 4: Writing Ads in Google AdWords
  • Topic A: Review Google Ad Policies
  • Topic B: Write High-Quality AdWords Ads
Lesson 5: Analyzing and Reporting Campaign Performance
  • Topic A: Review Your Campaign and Adjust Settings
  • Topic B: Analyze and Optimize Ads
  • Topic C: Create Reports in AdWords
Lesson 6: Managing Bidding and Budgets
  • Topic A: Set and Manage Bids
  • Topic B: Set and Manage Budgets
Lesson 7: Configuring Language and Location Targeting
  • Topic A: Configure Language Targeting
  • Topic B: Configure Location Targeting
Lesson 8: Enhancing Campaigns with Ad Extensions
  • Topic A: Create Ads with Extensions That Provide Information
  • Topic B: Create Ads with Extensions That Drive Action
  • Topic C: Create Ads with Automated Extensions
Lesson 9: Creating a Display Network Campaign
  • Topic A: Plan and Create a Display Network Campaign
  • Topic B: Target by Audience, Topic, and Demographics
  • Topic C: Target Campaigns by Device Type
  • Topic D: Create a Responsive Ad
Lesson 10: Implementing Advanced AdWords Features
  • Topic A: Optimize Ad Delivery
  • Topic B: Create Dynamic Ads
  • Topic C: Implement Keyword Insertion
  • Topic D: Implement Campaign Drafts and Experiments
  • Topic E: Configure Conversion Tracking
Lesson 11: Measuring Campaign Performance
  • Topic A: Link AdWords to Google Analytics
  • Topic B: Measure AdWords Campaign Success
  • Topic C: Analyze Campaign Performance in AdWords
Lesson 12: Optimizing AdWords Campaigns for Conversions
  • Topic A: Track Conversions
  • Topic B: Optimize Campaign Configuration for Conversions
Lesson 13: Optimizing Campaigns
  • Topic A: Optimize Landing Pages for Quality Score
  • Topic B: Optimize Bidding Performance
  • Topic C: Optimize Budgets
  • Topic D: Automate AdWords Campaign Using Rules
Lesson 14: Managing AdWords with AdWords Editor
  • Topic A: Set Up and Configure AdWords Editor
  • Topic B: Import and Analyze Data
Lesson 15: Utilizing AdWords Manager Accounts and the AdWords API
  • Topic A: Manage Clients with AdWords Manager Accounts
  • Topic B: Use the AdWords API
Appendix A: Google AdWords Certified Professional Exam Mappings Appendix B: Creating Shopping Campaigns
 
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