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Introduction to E-Mail Marketing
Duration
2 Days
Course
VS-s2506
Available Formats
Classroom Training, Online Training
Course Description
Overview
E-mail marketing is here to stay, and knowing how to do it well is essential for marketers as well as small business owners, coaches, and consultants. In this two-day workshop you’ll learn the essentials of planning, creating, and delivering exceptional e-mail marketing campaigns that support your overall marketing strategy. After this workshop, you will be able to reach more clients and potential clients through your efforts at being an e-mail influencer.Objectives
This two-day workshop will help you teach participants how to:
- Apply the concepts of e-mail marketing to grow the influence and reach of a business
- Analyze the different applications of e-mail marketing
- Select a campaign strategy that will help them increase their reach
- Apply a defined strategy to get the best out of every e-mail campaign
- Track and analyze the results of an e-mail campaign
Topics
Course Overview
- You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
- To begin the course, participants will explore the history of e-mail marketing, as well as its key components and related terms.
- Next, participants will learn how to build their e-mail list and stay organized while doing so. Rules and regulations will also be discussed.
- This session will cover some of the tools available to e-mail marketers, such as marketing plans and e-mail providers.
- In this session, participants will learn about the essential elements of an e-mail marketing strategy, as well as some additional things that can boost their reach.
- Next, participants will take an in-depth look at creating engaging e-mail marketing messages. Design, message writing, and tips will all be covered.
- This session will give participants tools to develop content and engage their readers.
- Next, participants will learn how to generate topics for their e-mail marketing campaign.
- This session will focus on these two crucial aspects of e-mail messages.
- In this session, participants will explore metrics and analysis techniques that e-mail marketers can use to evaluate their success.
- The final session of this course will give participants time to work on their own e-mail marketing campaign.
- At the end of the course, students will have an opportunity to ask questions and fill out an action plan.
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Self-Paced Training Info
Learn at your own pace with anytime, anywhere training
- Same in-demand topics as instructor-led public and private classes.
- Standalone learning or supplemental reinforcement.
- e-Learning content varies by course and technology.
- View the Self-Paced version of this outline and what is included in the SPVC course.
- Learn more about e-Learning
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