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Google AdWords™: Foundation (Second Edition)
Duration
1 Day
Course
LO-095021
Available Formats
Classroom Training, Online Training
Course Description
Overview
In today's technologically connected society, people have access to information almost everywhere they go on a variety of devices. All strong marketing campaigns should incorporate some form of search engine advertising. Google AdWords™ is a search engine advertising tool that allows individuals and organizations to advertise on the Internet. Google AdWords is the most popular search engine advertising tool and operates on the largest connected set of networks, Google's networks. Google AdWords is simple to start using, but is difficult to master. AdWords campaigns have many components that must work together well to create an effective ad campaign. Managing an AdWords campaign involves constant monitoring, analysis, and refinement to improve campaign performance. In this course, you'll create a Google AdWords account and an AdWords campaign. You'll create both text and image ads, and target campaigns to specific audience segments by using advanced AdWords features. You'll refine and optimize all aspects of your AdWords campaigns from ads, to keywords, to bidding, to budgets.Objectives
In this course, you will implement Google AdWords and create ad campaigns to target specific audiences with advanced AdWords features. You will then analyze and optimize campaign performance.
In this course, you will:
- Create a Google AdWords account.
- Create ad campaigns.
- Optimize keywords.
- Write ads in Google AdWords.
- Analyze and report campaign performance.
- Manage bidding and budgets.
Audience
This course is designed for marketing professionals with basic end-user computing skills who will create and manage search ads, run pay-per-click search campaigns, and optimize and report on those campaigns with Google AdWords.
Prerequisites
-
To ensure your success in this course, you should have experience with using a web browser and productivity software (such as Microsoft Office or Google Docs). You can obtain this level of skill and knowledge by taking the following Logical Operations courses:
- Using Microsoft® Windows® 10
- Any or all of the courses in the Microsoft® 2010, 2013, or 2016 curriculum
Topics
Lesson 1: Creating a Google AdWords Account
- Topic A: Create and Navigate the Google AdWords Account Structure
- Topic B: Configure and Manage Account Alerts, Announcements, and Notifications
- Topic A: Plan an AdWords Campaign
- Topic B: Create Campaigns and Configure Campaign Settings
- Topic C: Create and Configure Ad Groups, Ads, and Keywords
- Topic A: Select Keywords in AdWords
- Topic B: Research Keywords with the Google Keyword Planner
- Topic C: Research Keywords Online
- Topic D: Configure Ad Groups and Keywords
- Topic A: Review Google Ad Policies
- Topic B: Write High-Quality AdWords Ads
- Topic A: Review Your Campaign and Adjust Settings
- Topic B: Analyze and Optimize Ads
- Topic C: Create Reports in AdWords
- Topic A: Set and Manage Bids
- Topic B: Set and Manage Budgets
Related Courses
-
Google AdWordsâ„¢ Exam Preparation: Fundamentals and Search Advertising (Second Edition)
LO-095020- Duration: 3 Days
- Delivery Format: Classroom Training, Online Training
- Price: 1,785.00 USD
-
Creating a Google AdWords Campaign
VS-s2504- Duration: 1 Day
- Delivery Format: Classroom Training, Online Training
- Price: 295.00 USD
Self-Paced Training Info
Learn at your own pace with anytime, anywhere training
- Same in-demand topics as instructor-led public and private classes.
- Standalone learning or supplemental reinforcement.
- e-Learning content varies by course and technology.
- View the Self-Paced version of this outline and what is included in the SPVC course.
- Learn more about e-Learning
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Please take a moment to fill out this form. We will get back to you as soon as possible.
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