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Digital Transformation: Communication and Sales Channels
Duration
1 Day
Course
VS-s2745
Available Formats
Classroom Training, Online Training
Course Description
Overview
Communication is an essential component of success for any business. Finding the best way to create meaningful connections with customers is paramount. In order to engage the consumer, companies need to understand them.This course focuses on the customer and their journey as well as how to ensure an organization’s digital transformation creates value for them.
Objectives
This one-day workshop will help you teach participants how to:
- Understand the ways technology is impacting how businesses communicate with their audiences.
- Map out the customer journey and identify the touchpoints influenced by technology.
- Understand the growing role of social media, influencer, and content marketing and their impacts on brand promotion.
- Analyze how businesses utilize customer data for targeting and personalization.
- Assess the role of technology in integrating various channels to offer a consistent brand experience.
Topics
Course Overview
- You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
- In this session, participants will learn about the various groups businesses need to engage, and how new technologies are impacting communication with their audiences.
- Next, participants will discuss the changes that one online retailer made to improve its communication.
- Then, participants will examine the questions business leaders should be asking during digital transformation to ensure their efforts are customer-centric.
- This session will introduce the concept of a customer journey map and articulate its value before detailing the steps needed for students to create one themselves.
- Next, participants will explore some of the tools available for organizations to increase awareness of their brand and the ways to measure the success of marketing strategies.
- Then, participants will dive deeper into the marketing possibilities with social media, influencers, and company-created content.
- This session will review the ways businesses are using digital tools to sell their products and services.
- Finally, participants will ensure they have a grasp on common issues customers face while interacting with an organization's digital tools and develop strategies for facing those challenges.
- At the end of the course, students will have an opportunity to ask questions and fill out an action plan.
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Self-Paced Training Info
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- Same in-demand topics as instructor-led public and private classes.
- Standalone learning or supplemental reinforcement.
- e-Learning content varies by course and technology.
- View the Self-Paced version of this outline and what is included in the SPVC course.
- Learn more about e-Learning
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title
Please take a moment to fill out this form. We will get back to you as soon as possible.
All fields marked with an asterisk (*) are mandatory.