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Digital Transformation: Communication and Sales Channels

Price
295 USD
1 Day
VS-s2745
Classroom Training, Online Training
Other

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  • Date: 3-Feb-2025
    Time: 9AM - 5PM US Eastern
    Location: Virtual
    Language: English
    Delivered by: LearnQuest
    Price: 295 USD
  • Date: 31-Mar-2025
    Time: 9AM - 5PM US Eastern
    Location: Virtual
    Language: English
    Delivered by: LearnQuest
    Price: 295 USD
  • Date: 21-Jul-2025
    Time: 9AM - 5PM US Eastern
    Location: Virtual
    Language: English
    Delivered by: LearnQuest
    Price: 295 USD
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Course Description

Overview

Communication is an essential component of success for any business. Finding the best way to create meaningful connections with customers is paramount. In order to engage the consumer, companies need to understand them.

This course focuses on the customer and their journey as well as how to ensure an organization’s digital transformation creates value for them.
 

Objectives

This one-day workshop will help you teach participants how to:
  • Understand the ways technology is impacting how businesses communicate with their audiences.
  • Map out the customer journey and identify the touchpoints influenced by technology.
  • Understand the growing role of social media, influencer, and content marketing and their impacts on brand promotion.
  • Analyze how businesses utilize customer data for targeting and personalization.
  • Assess the role of technology in integrating various channels to offer a consistent brand experience.

Audience


 

Prerequisites


     

Topics

Course Overview
  • You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
Communicating with Business Audiences
  • In this session, participants will learn about the various groups businesses need to engage, and how new technologies are impacting communication with their audiences.
Customer Communication and Connection
  • Next, participants will discuss the changes that one online retailer made to improve its communication.
Customer Experience
  • Then, participants will examine the questions business leaders should be asking during digital transformation to ensure their efforts are customer-centric.
Customer Journey Mapping
  • This session will introduce the concept of a customer journey map and articulate its value before detailing the steps needed for students to create one themselves.
Digital Marketing Overview
  • Next, participants will explore some of the tools available for organizations to increase awareness of their brand and the ways to measure the success of marketing strategies.
Social Media and Influencer Marketing
  • Then, participants will dive deeper into the marketing possibilities with social media, influencers, and company-created content.
Digital Sales
  • This session will review the ways businesses are using digital tools to sell their products and services.
Overcoming Customer Challenges
  • Finally, participants will ensure they have a grasp on common issues customers face while interacting with an organization's digital tools and develop strategies for facing those challenges.
Workshop Wrap-Up
  • At the end of the course, students will have an opportunity to ask questions and fill out an action plan.
  • Negotiation Skills

    ITMG-245
    • Duration: 1 Day
    • Delivery Format: Classroom Training, Online Training
    • Price: 765.00 USD
  • Presentation Skills

    ITMG-246
    • Duration: 1 Day
    • Delivery Format: Classroom Training, Online Training
    • Price: 765.00 USD
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