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Writing for the Web: Catching the Reader's Attention
Duration
1 Day
Course
VS-s2503
Available Formats
Classroom Training, Online Training
Course Description
Overview
The Internet is full of fascinating places to find information, check out your favorite companies and stores, look for deals, read the news, and much more. However, people don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. As writers, we must be very aware of how people approach a web page so that we can create interesting and engaging content. This one-day course is for people who write for readers on the web.Objectives
This one-day workshop will help you teach participants how to:
- Apply engaging techniques that draw readers to web pages
- Plan what to write to reflect their web hierarchy
- Create engaging content, including catchy headlines
- Enhance their writing with other forms of media
- Make their writing accessible to a variety of readers
Topics
Course Overview
- You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
- To start the course, participants will learn how web writing is different from other writing. They will also learn about eight influence factors that they can use to engage readers.
- Next, participants will get some tips on writing eye-catching headlines and good content. They will also learn about setting writing goals.
- Writing for various mediums on the web has similarities and differences. This session will explore those.
- This session will give participants some hands-on practice with a key aspect of web writing: conciseness.
- Participants will learn how to measure usability and other tools that can help them decide what to write about.
- There’s a great debate out there about whether or not audio and video belong on every site. Participants will consider this topic during this session.
- To begin this session, participants will learn some tips for making their content accessible to all readers. Then, participants will learn about search engine optimization, alternative search, keyword optimization and various platforms for sharing content.
- At the end of the course, students will have an opportunity to ask questions and fill out an action plan.
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Self-Paced Training Info
Learn at your own pace with anytime, anywhere training
- Same in-demand topics as instructor-led public and private classes.
- Standalone learning or supplemental reinforcement.
- e-Learning content varies by course and technology.
- View the Self-Paced version of this outline and what is included in the SPVC course.
- Learn more about e-Learning
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