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Writing for the Web: Catching the Reader's Attention

Price
295 USD
1 Day
VS-s2503
Classroom Training, Online Training
Other

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  • Date: 3-Sep-2024
    Time: 9AM - 5PM US Eastern
    Location: Virtual
    Language: English
    Delivered by: LearnQuest
    Price: 295 USD
  • Date: 29-Oct-2024
    Time: 9AM - 5PM US Eastern
    Location: Virtual
    Language: English
    Delivered by: LearnQuest
    Price: 295 USD
  • Date: 24-Dec-2024
    Time: 9AM - 5PM US Eastern
    Location: Virtual
    Language: English
    Delivered by: LearnQuest
    Price: 295 USD
  • Date: 18-Feb-2025
    Time: 9AM - 5PM US Eastern
    Location: Virtual
    Language: English
    Delivered by: LearnQuest
    Price: 295 USD
  • Date: 15-Apr-2025
    Time: 9AM - 5PM US Eastern
    Location: Virtual
    Language: English
    Delivered by: LearnQuest
    Price: 295 USD
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Course Description

Overview

The Internet is full of fascinating places to find information, check out your favorite companies and stores, look for deals, read the news, and much more. However, people don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. As writers, we must be very aware of how people approach a web page so that we can create interesting and engaging content. This one-day course is for people who write for readers on the web.
 

Objectives

This one-day workshop will help you teach participants how to:
  • Apply engaging techniques that draw readers to web pages
  • Plan what to write to reflect their web hierarchy
  • Create engaging content, including catchy headlines
  • Enhance their writing with other forms of media
  • Make their writing accessible to a variety of readers

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Topics

Course Overview
  • You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
Getting to Know the Web
  • To start the course, participants will learn how web writing is different from other writing. They will also learn about eight influence factors that they can use to engage readers.
Creating Your Content
  • Next, participants will get some tips on writing eye-catching headlines and good content. They will also learn about setting writing goals.
Writing for Different Mediums
  • Writing for various mediums on the web has similarities and differences. This session will explore those.
Testing the Waters
  • This session will give participants some hands-on practice with a key aspect of web writing: conciseness.
Deciding What’s Fit to Print
  • Participants will learn how to measure usability and other tools that can help them decide what to write about.
Adding Audio and Video to Your Content
  • There’s a great debate out there about whether or not audio and video belong on every site. Participants will consider this topic during this session.
Getting Your Content Noticed
  • To begin this session, participants will learn some tips for making their content accessible to all readers. Then, participants will learn about search engine optimization, alternative search, keyword optimization and various platforms for sharing content.
Workshop Wrap-Up
  • At the end of the course, students will have an opportunity to ask questions and fill out an action plan.
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