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Marketing and Sales
Duration
1 Day
Course
VS-s2303
Available Formats
Classroom Training, Online Training
Course Description
Overview
A small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics. This workshop will show you how to get maximum exposure at minimum cost. You will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.Objectives
This one-day workshop will help you teach participants:
- What we mean by the term “marketing.”
- How to use low-cost publicity to get your name known.
- How to develop a marketing plan and a marketing campaign.
- How to use time rather than money to market their company effectively.
- How to perform a SWOT analysis.
Topics
Course Overview
- You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
- To begin, participants will review their pre-assignment in small groups.
- Next, participants will explore the definition of marketing and other key terms.
- This session will focus on how to determine whether an idea is a trend or a fad.
- Participants will learn about primary and secondary research, and the benefits and drawbacks of both methods.
- Next, participants will look at 90 marketing strategies. They will identify what they are currently doing and what they could be doing to make their marketing more successful.
- The first half of the workshop will conclude with a discussion on mission statements.
- During this session, participants will critique brochures and develop some guidelines to take back to the office.
- Participants will work in small groups to develop a checklist of activities to do before, during, and after a trade show.
- Next, participants will learn about the six P’s of a good marketing plan. They will also explore how to do a SWOT analysis and how to market on a small budget.
- This session will share a formula for increasing sales.
- Participants will read an article on why and when they should tell say no to a customer.
- Next, participants will explore some advertising myths.
- To wrap up the day, participants will learn about the keys to successful networking.
- At the end of the course, students will have an opportunity to ask questions and fill out an action plan.
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Self-Paced Training Info
Learn at your own pace with anytime, anywhere training
- Same in-demand topics as instructor-led public and private classes.
- Standalone learning or supplemental reinforcement.
- e-Learning content varies by course and technology.
- View the Self-Paced version of this outline and what is included in the SPVC course.
- Learn more about e-Learning
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title
Please take a moment to fill out this form. We will get back to you as soon as possible.
All fields marked with an asterisk (*) are mandatory.