Hanes WebSphere Commerce New Features Functionality for FEP6/FEP7/FEP8

Upon completion of the course students will understand and have working knowledge of the new features and function in Management Center for the Feature Pack Six, Seven and Eight releases. They will be shown alternative and often more efficient ways to manage data inside the line of business tools. At the end of the last day, the audience will have a chance to ask questions and work on real Hanesbrands issues utilizing the instructor’s oversight and consulting knowledge.
 

• Hanesbrands line-of-business professionals.

• Have a basic knowledge of IBM WebSphere Commerce V7
• Audience members will need a laptop for the class and a Site Administrator account on WebSphere Commerce that can access Management Center on the Hanesbrands Test server environment.

DAY ONE

Management Center Overview and General Navigation

• General user interface and navigational enhancements
  • Getting help
  • Extended sites
  • Preferences
  • Tool selection and general navigational overview
  • Managing objects using folders
  • CKEditor WSYIWYG
  • Tips and ticks for more efficient object editing and navigation
• Store Preview
  • Open Management Center tools for specific business objects directly from store preview.
  • Open store preview directly to the page that you are working on in Management Center.
  • Generate a preview URL to conveniently share a preview of your store changes with other people who might not have access to Management Center.
• Hands on practice and scenarios from class

Catalog Management

• General overview of catalog tooling
• Attributes and attribute dictionary
  • Differences between dictionary and non-dictionary attributes
  • Descriptive and defining attributes
  • Attributes use in compare, display, merchandizing and search
  • Attributes as facets and swatches
  • Assign multiple descriptive to multiple items at a time
• Product, SKU and bundle management
  • Extended site overrides on descriptive product data
  • SEO parameters
  • Merchandizing associations
  • References
• Sales catalog and master catalog management
  • Differences of catalogs
  • Left navigation display and sequencing
  • Rule-based sales categories
• Catalog Upload
  • XML and CSV file support
• Hands on practice and scenarios from class

LUNCH

Merchandizing and Onsite Search

• Catalog search term associations and statistics
  • Synonyms
  • Replacements
  • Landing pages
• General overview search rules
  • Dynamic merchandizing based search rules
  • Controlling sequence of search results by promoting and demoting
  • Fine tuning search rules using attribute dictionary
  • Search and store preview
  • A/B testing for search rules
• Hands on practice and scenarios from class

Customer Entitlements and Contracts

• Catalog filter and pricing tool
  • Catalog filters
  • Price lists
  • Price rules
• Hands on practice and scenarios from class

DAY TWO

Precision Marketing

• General overview of marketing tooling
  • Marketing content
  • E-Marketing spots, defaults and titles
  • Customer segment including exporting
  • Web activities
  • Product recommendations based on search factors
  • Dialog activities and using eSpots in emails
  • A/B testing on activities
• Hands on practice and scenarios from class

Promotions

• General overview of promotions tooling
  • New promotions and controls
  • Promotions codes including exporting
  • Coupons
• Hands on practice and scenarios from class

LUNCH

Configurator

• General overview of configurator tooling
  • Creating new pages
  • Working with layouts
  • Widgets
  • Create landing pages for email campaigns and affiliate sites
• Hands on practice and scenarios from class

Working Session

• Utilize this time to tackle real world Hanesbrands examples, issues and questions