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Introduction to Google Analytics
Course Description
Overview
This Introduction to Google Analytics course is designed to provide students with in-depth knowledge of various features available in Google Analytics and how to leverage them to best serve their business needs. The course begins with introductory chapters to provide a strong foundation to students. This class is different from other Google Analytics training classes in that it includes many hands-on interactive exercises, ensuring that students who complete the course will be able to productively use Google Analytics on their own website right away.Objectives
- Best serve their business needs
Audience
Prerequisites
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There are no prerequisites for this course.
Topics
- Overview and background of Web Analytics
- Introduction to Google Analytics
- Reports in Google Analytics
- Custom Reporting
- Advanced Segmentation
- Understanding filters in Google Analytics
- Goals in Google Analytics
- Funnels in Google Analytics
- Integrating Google Ads with Google Analytics
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Self-Paced Training Info
Learn at your own pace with anytime, anywhere training
- Same in-demand topics as instructor-led public and private classes.
- Standalone learning or supplemental reinforcement.
- e-Learning content varies by course and technology.
- View the Self-Paced version of this outline and what is included in the SPVC course.
- Learn more about e-Learning
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